Is the golden age of display advertising beckonning?

Neil Mohan VP for product management responsible for Display Advertising Products at Google and Barry Salzman MD of their Media Platforms Business, Google took centre stage and delivered the Keynote address this week at this years Mixx Conference & Expo in New York.

Neil explained that 99% of all advertisers run Display Advertising - non text. Which for a text based medium is a big change. He went on to suggest that the whole advertising ECO system is moving from the bronze age to the Golden age.

Barry Salzman went on to explain that these changes could be summed up in two words: Sexy and Smart.

In all Google make 7 predictions for display advertising in 2015. I will cover each of the seven announcements from Google during the course of next week. You can see them as they unfold, just subscribe to our YouTube account to put you in the picture.

Big Changes as Internet usage moves into even more living rooms

A Few of the Worlds biggest Internet players such as Yahoo and Apple are set to increase the online connectivity of TVs in the living room. Handheld TV controllers means that websites are going to have to become even simpler to use and communicate even more effectively than they do already.

Here is our latest Yahoo update:



Connecting more readily through creating Chemistry with other people whether it's personal, online, managerial or sales is one of James Knights iMA principles.

We all accept that you can communicate and create chemisty when you are on the same wavelength.

To help you learn about the universal language of iMA and how you can create Chemistry with everyone you meet he has recorded a Limited Edition online video series that is available to you on a complimentary basis iMA High

Outrageous SEO Suggestion

Outrageous, actionable SEO Top Tip that you can take action on immediately.



I have to some perhaps, outrageous but actionable SEO Top Tip that you can implement right away.

Let me give you my number one SEO top tip. What I say might not surprise you, but the story behind will probably save a lot of money.

So lets cut to the chase, here is my straight to the point SEO top tip: Buy SEO from dedicated, professional service providers.

Let me explain with a quick example, as there are many who do not take this advice and many therefore waste a lot of time and money.

If I asked you to add up all the numbers between 1 and 100 would you add them up one at a time? Or would you realise that if you added 1 + 100 that would equal 101, 2+99 also equals 101 3+98 and so on. Take that approach and all you need to do is simply multiply 50 by 101 and you have the answer, 5050.

That is an example of using an algorythm, a process, a system to get from A to B fast. You can imagine that since 1996 I have witnessed a lot of algorythms. That's how long I have been involved in SEO - that makes me one fo the founders of the industry.

To do SEO takes time, sometimes a lot of it, you have to learn what to do and you need to know how to do it. I know exactly how long it can take and I take pride in having personally trained people at Barclays, IBM, Reed Publishing in fact, leading brands to one man bands. But that does not take away from the fact that it takes time and energy.

I heard it said just a day or so ago that there are more SEO people in journalism than Journalists. Now, there is nothing wrong with having lots of people in your business work on SEO, if you have a lot of content to process than that is necessary.

But consider this, how will you cope with all the new media? Emerging media? Social Media? Do the same rules apply?

Well, no they dont.

And one more thing, most SEO people who change the content to make it more search engine friendly are only working on internal content. To me that is 15% of the job. Especially in competitive markets.

We work hard in areas such as Pay Per Click too, we offer 24/7 human coverage and we update client accounts every 10 minutes.

We used advanced strategies, systems and software tools from companies such as Double Click. So there is a full professional service availability here, most people get a 40% uplift when they sign up with us. That is difficult to ignore.

Here is another formula for you. I am often asked this question, how many visitors do I need to make money? Here's the answer: if you can get 2000 qualified visitors to your site per month, you can expect 1-2% to convert to sales.

It follows that if you increase the visitors, you increase sales. For most clients we are able to deliver greater than 300% return on investment.

That is what you should expect as a minimum, so do you need to waste time, when you could be making money?

But now the traffic pendulum has clearly swung and whilst Search Engine traffic is certainly out there, and its traffic is good traffic, it represents only about 20% of the total traffic.

So, yes SEO and Pay Per Click are essential elements in the mix, but for full competitive advantage you have got to consider the other media.

I know it surprises many to hear that the second largest search engine after Google is YouTube. We know how to optimise for that, with many a customer case study in our portfolio.

Then there is facebook, we do things like keyword research on Facebook because it is much more telling. How many people do you know that actually do that or even know how to do that?

You know, it feels like the clock has turned back to 1996 when I first started Weboptimiser. Just the other day, I spent just 35 pounds, for that I got 25 clicks but I also got 500,000 page views.

You too could receive more enquiries and achieve massive brand awareness for surprisingly low budgets. It is so measurable, and that is a big WOW, big value for money.

There is a whole new world happening right now and opening up right in front of us, there are opportunities not to be missed.

There's email, blog, linkedin, YouTube, Twitter, Mobile and Facebook strategies that spring to my mind that I am happy to discuss with you, but to do that you need to call me.

In the current economy it is hard to spend money on SEO and search engine marketing if it is not working for you or you don't know how it works.

It is easy to pick up the phone and ask for me, David White here at Weboptimiser, I have given you my number one top tip, so now I am going to give you my number.

Go ahead, pick up the phone and dial 0800 614421 if you are in the UK, even if it is out of hours, you can still leave a message.

I spend a lof time abroad, Scandinavia, Europe and in the US and if you want to call me from where you are, dial the International dialling code from your country plus 44, that is the code for the uk followed by 207 953 8304.

If I am away when you call, someone will call you back. Or you can visit our website, weboptimiser.com and look for the contact us page to send us an email.

Thanks for watching, give me a call, lets have a chat.

Are Google and Verizon lining us up for Premium Internet Services ?

With all the talk about the need for Net Neutrality, some companies seem to be speaking with forked tongue.



Both Google and Verizon say they support an Open Internet. Yet they seem to favour a system that charges premium rates.

In a recent PCWorld report, both of these companies are described as "wolves in sheep's clothing - they very narrowly define net neutrality, and yet leave enough built-in intricacy and double speak to leave the door wide open for industry players to interpret net neutrality to fit their needs."

Two problems with Social Media unveiled - and solved!

First up, Axl Rose of Guns N Roses suffered at the hands of a Twitter Hacker - the only real complaint was that the hacker could have been a tad more original...



Second this week was the Dislike button, more of a scam, but easy to spot and avoid. We tell you more on this video:

Conrad and I had the great pleasure of meeting up with 700+ networking professionals last week, including Dr Ivan Misner, the founder of Business Networking International.

Dr Ivan Misner was the keynote speaker at the UK BNI Members Day. Some visitors had travelled from around the world to spend a day with him, he did not disappoint.

There was a lot that he said, some of which I wrote up on my BNI chapter blog. As you will see, I cannot possibly do him justice in a few lines for what he said in a day. The blog was based on my notes and I wrote them out as I think that what he said was full of great ideas and stunningly useful.

Although camera shy Conrad and I still managed to get a photo with Dr Misner...

Dr Misner even got a mention in the Telegraph about
the latest problems in social media: Premature solicitation






Dr Misner maintains there are four types of networking and professional networkers practice all four:

• Social networking (online, Twitter, facebook etc),
  
• Professional networking (offline, like BNI),
  
• Knowledge networks (trade associations) and
  
• Casual networks (customers, friends etc).
  

Recent research proves that people who network less than 6.5 hours a week are not very successful. Yet those that do at least 6.5 hours per week achieve much more. Mystery solved!

If you are interested in generating more business, drop me a line I would be glad to invite you to my BNI chapter in Paddington - BNI Great Western.

Otherwise checkout the BNI site Good luck with your networking, see you soon.

Crisis Charity run for the Homeless.

Weboptimiser, Lenta and many other city firms taking part in the Annual Crisis Charity run for the Homeless.

Weboptimiser - 1st in Search and Social Media

If you are looking to improve the performance of your website, we offer a free web assessment. To get yours, just drop us an email and we will have a good look at how you might take more advantage of and optimise for search engines, social media, video and mobile.

We find friends around the World and our services are available round the clock 24/7 through our central London, City office and our international offices and partners dotted aroud the World

We always love your feedback, please leave your comments below - and don't forget to register for next Tuesdays webinar. We have a brand new telephone system, so the sound quality will be as clear as a Whistle!

Register here for next Tuesday's Twitter Webinar.
See you next Tuesday...

Conrad Swailes talks about Video Optimisation with Neal Gandhi of Born Global

Conrad Swailes CEO of Weboptimiser talks with Neal Gandhi about Video Optimisation and some of the key benefits of integrating Video with search campaigns.

Love Marketing and days like Valentines Day

As you will know, it was Valentines Day on the 14th. Just last week at the Foundlings Museum near Kings Cross, London, the home of philanthropy, I was talking about Love in business and how so many brands use it in their marketing.

For some people it is obvious that they should. For instance one of our clients is Thorntons, the chocolote people and they sell chocolates every Valentines day... Mothers Day and all other Days throughout the year. They taste really good too.

For others in business focussing on Calendar events such as Valentines Day is a less obvious approach. However it is no less relevant and I hope to show you how and why that might be in the short video below. In the current climate I have always maintained that the Calendar is about the one thing that you really can rely on!

During the presentation I refer to a book written by Kevin Roberts CEO of Saatchi & Saatchi entitled Lovemarks - The Future Beyond Brands. As it was all around the loveliest day of the year it seemed most appropriate that I should refer to this, especially as the book gives some practical advice on what you should consider and use in your business. Buy the book - it is a small investment that will pay dividends.

The video basically records the highlights of the event, it puts the story across in around 18 minutes. I hope you Love it as much as I did making it.

I talk about how to make Love bankable and how to put love in your business. We all love our businesses. Our business pays the bills and keeps us warm at night. So it shocks to the core when things don't work out.

In the current climate there has been a lot of failure and difficulty. So I have looked at what we can learn from failures too and how it can help grow your business. How through loving our businesses, we can uncover rich rewards that we can use to fuel recovery.

I hope you find it enlightening enough to take action, there are no costs involved (except you should buy the book - which is a steal). This concept of Love in business encourages you to useand nurture the assets that you already have to generate more business. Buy your copy of Kevins book here: Lovemarks - The Future Beyond Brands

Share the love. Let me know what you think.

xxx

David

Getting Results with Frederique Murphy

Let us introduce you to Frederique Murphy - she is renowned for her ability to help others tune thier attitudes to produce great results. She has a ton of science, great ideas and knowledge on the subject of the influence of attitude on getting results.

She has a unique understanding on how your attitude can make the difference in getting results.

Martin Skinner - Tweetmaxi Testimonial

Martin Skinner already, he gave us a great testimonial on us to video - he has got some great results with Tweetmaxi.

On Wednesday Martin Skinner let me know I could pass on a 50% discount to followers of this blog.

Martins event provides the inside track on a number of exciting investment opportunities for IFAs, financial planners, entrepreneurs and private bankers who are interested in investment opportunities.

Paul Evans launches Simple Six

Conrad wanted to know why I was telling you about Paul Evans and his simple six program...

Well, today the Simple6 program is open, and feedback has been awesome, as you can see for yourself.

From the start-up to the seasoned veteran, people in every stage of business can knock it out with Pauls Simple6 program.

SavingDinner Launches online TV channel

In Dallas we recorded a short video with best selling author Leanne Ely of SavingDinner.com. Leanne beautifully answers the question - what is for dinner today... I feature in the launch video of her new TV website (great fun)...